Howdy Farm hosted its first ever official "Gig 'Em Week" event at the Northgate Juice Joint this past Wednesday evening. We had no idea just how many new Aggies were in town. 300+ people attended the event with lines down Northgate to squeeze through the door! Lisa Bradway, owner of the juice joint, and her staff were in a frenzy making non stop juice orders ($1 off!) and announcing them ready over a PA system. The outdoor urban garden, the backyard of the juice joint, was busy with students eating local, visiting the member informational booth and farmers market table as well as the "raffle bar" to enter our three giveaway baskets.
Students who patiently spoke with us at our member info booth got a free potted herb to take home! We gave away 100 herbs: a combination of basil, lemon basil, parsley, and cilantro. People were also able to sign up to receive howdy farm updates through our newsletters and take to current officers.
We also announced a social media contest. Attendees could post about the event and tag @HowdyFarm as well as use the hashtag #gigemhowdyfarm over either facebook, twitter, or instagram for a chance to win a $25 howdy farm market gift card and t-shirt of choice! Winner Maddi received an organic green cotton "Can you dig it?" shirt and gift card. Her instagram picture at the juice joint won the contest!
As for the giveaways, two lucky freshman living in dorms on north campus won our "foodie" and "chef" themed baskets. Will got his hands on our foodie basket full of Blackwater Draw merchandise, What's the Buzz Coffee and more. Merylin won the chef basket complete with ready-to-eat foods and and cooking supplies. Finally, Sam is the proud owner of a mini kitchen herb tray and potted chrysanthemum as winner of our "gardener" crate. A whopping 291 students entered to win our raffle prizes!
At the farmers market booth, we sported our brand new Howdy Farm tanks that were popular with the gals. We gave away free Howdy Farm decals and produce. Many students living on campus didn't want to bring home fresh produce without a kitchen to cook it in, but others snatched our free okra and peppers without a second thought!
The last hour of the event the crowds finally calmed down and we could all relax and appreciate Katy Crocker on the ukulele.
by Jessica Newman